Do you ever wish you could continue the conversation with valuable consumers after the focus group or in-home has ended? What if you could bring key consumers back to review your revised concepts a week later?
NOW YOU CAN! At Illumination, we are continually working to get the most bang out of your research buck by incorporating our online tools into research. We’ve used our WebPosts™ or Online Bulletin Board (OLBB) tool to leverage the best consumers from earlier research phases and conduct iterative research over several days or even weeks afterward. So, you could conduct in person groups, develop concepts, then test those concepts in an online forum with the same respondents. We’ve also leveraged an OLBB for uploading and analyzing pre-work exercises prior to research. The applications are endless. To read more about WebPosts™ and all of our online tools click here: READ MORE
CASE STUDY: We recently leveraged WebPosts™ for a Foundational Learning project.